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Mullet Spiked Seltzer

Art Direction & Photography: Julia Fox

Social Brand Strategist: Jeni Overton

During my time at Spark Branding House, I had the incredible opportunity to spearhead social art direction and content creation for one of their most distinctive brands, Mullet. Collaborating closely with designers, videographers, photographers, and the creative team's art directors/creative directors, I played a pivotal role in shaping and refining the brand's identity. What's more, I had the privilege of partnering with a lead strategist to orchestrate Mullet's successful debut across its inaugural social media platforms. It was a truly exhilarating experience, bringing this unique brand to life!

MULLET PACKAGING REEL EXCLUSIVE:

 

Check out the exciting launch reel shot and directed by Julia Fox, featuring exclusive behind-the-scenes footage shot right here in vibrant Tampa, Florida, at our local brewery, Florida Avenue Brewery!

 

Get ready to dive into the thrilling process of crafting this sensational seltzer. Watch as the cans spin their way through the assembly line, getting filled, capped, and packaged with meticulous care and a dash of coolness. It's a journey filled with fun and flair that truly captures the essence of this product!

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